Services

Google Ads that bring calls, not just clicks

Search ads put you at the top of Google the moment a homeowner needs you. We build tight, high-intent campaigns and track every call, so you know which dollars brought which jobs.

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Where most home service ad budgets go to waste

Broad keywords

Paying for searches like “how to fix a garage door myself” or “roofing jobs” brings clicks that never turn into customers.

No negative keywords

Without a strong negative list, a large part of your budget can go to irrelevant searches.

No call tracking

If you can’t see which ads brought calls, you can’t improve them. Most accounts we audit track clicks, not calls.

What you get

What our ads management includes

Campaign setup

Search campaigns grouped by service, with ad copy written for each one.

Local Services Ads

Setup and optimization of Google Guaranteed and Google Screened listings where your trade qualifies.

Keyword & negative lists

High-intent keywords in, wasted searches out, reviewed every week.

Landing pages

Fast pages that match each ad, so more clicks turn into calls.

Call & conversion tracking

Every call and form lead tracked back to the keyword that brought it.

Microsoft Ads

We can mirror your best campaigns on Bing for extra calls at a lower cost per click.

Why DivExperts

Why home service businesses choose us

We focus on local service companies, so every page, ad and tool we build is designed around one thing: more calls and booked jobs.

Your account, your data
Campaigns run in your own Google Ads account. You pay Google directly and keep everything.
Website + ads together
We control the landing pages too, which is where most ad budgets are won or lost.
Simple reporting
Calls, leads and cost per lead each month, in plain language.

Industries

Built for your trade

FAQ

Questions about Google Ads & Local Services Ads

How much should I spend on Google Ads?

It depends on your trade, area and competition. We look at search volume and cost per click in your area first, then recommend a starting budget you’re comfortable with.

What are Local Services Ads?

They’re the ads at the very top of Google with the “Google Guaranteed” or “Google Screened” badge. You pay per lead instead of per click. Not every trade or area qualifies.

Do locksmith and garage door companies need special verification?

Google asks advertisers in some home service categories, including locksmiths and garage door services, to complete extra verification before ads run. We guide you through it.

How fast will I get calls from Google Ads?

Once campaigns are approved, ads can start showing the same day. Most accounts need a few weeks of data to fine-tune keywords and lower the cost per lead.

Do I need a contract for ads management?

No. Ads management runs month to month, and the ad account stays in your name.

Related services

Ready for more calls?

Get a free video review of your website. We’ll show you what’s working, what’s costing you calls, and how to fix it.