Wrong expectations
Social ads work best for retargeting and offers, not as a replacement for search ads.
Services
Facebook & Instagram ads for home service businesses
People don’t search for a roofer on Instagram, but they do remember the company whose work they saw last week. We use Meta ads to stay in front of local homeowners until they’re ready to call.
Why social ads often fail for contractors
Weak creative
Stock photos get scrolled past. Real job photos and short videos stop the thumb.
Leads that go cold
Instant-form leads need a fast follow-up. Without it, most never become customers.
What you get
What we run for you
Website retargeting
Show your best work to people who visited your site but didn’t call.
Seasonal offers
Free inspections, tune-up specials and storm-season campaigns at the right time of year.
Before & after campaigns
Ideal for remodeling, roofing, concrete and landscaping, where the work sells itself.
Lead forms + instant follow-up
Leads go straight to your phone with an automatic text, so you reply first.
Pixel & tracking setup
Meta Pixel and Conversions API set up correctly, so results are measured properly.
Ad creative
We turn your job photos into scroll-stopping ads and write the copy.
Why DivExperts
Why home service businesses choose us
We focus on local service companies, so every page, ad and tool we build is designed around one thing: more calls and booked jobs.
Part of a bigger plan
Social ads support your website, Google Ads and SEO instead of working alone.
Built for local
Tight local targeting around the areas you actually serve.
Clear numbers
Cost per lead and booked jobs, not likes and reach.
FAQ
Questions about Facebook & Instagram ads
Are Facebook ads worth it for contractors?
They’re most effective for retargeting website visitors, promoting offers and showing visual work. For urgent services like lockouts, Google search ads usually perform better.
Do you create the ads?
Yes. We create the images, short videos and copy, ideally using real photos from your jobs.
Can you also run hiring ads?
Yes. Many contractors use Facebook ads to find technicians and crew. We can set those up too.
How much should I spend on Facebook ads?
Many local businesses start with a modest daily budget for retargeting and offers, then increase it once they see which ads bring quote requests.
Do I need a Facebook business page?
Yes. Ads run from a Facebook page and a Meta Business account. We can set both up for you if you don’t have them.
Related services
Works even better with
Google Ads & Local Services Ads
Google Ads and Local Services Ads management for contractors, garage door, roofing and locksmith companies. High-intent campaigns with full call tracking.
Learn moreAI chat & automation
AI website assistants, missed-call text-back and automatic review requests for contractors. Capture leads 24/7, even when you’re on a job.
Learn moreWebsite design & development
Custom WordPress websites for garage door, roofing, locksmith and home service companies. Fast, mobile-first sites built to turn visitors into phone calls.
Learn moreReady for more calls?
Get a free video review of your website. We’ll show you what’s working, what’s costing you calls, and how to fix it.