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Guides for home service businesses
Practical advice on websites, local SEO, Google Ads and AI search, written for garage door, roofing, locksmith and other local service companies.
Roofing Website SEO Checklist: 12 Steps to Rank in Your Area
A practical SEO checklist for roofing contractors: the pages, technical setup and local signals that help roofing websites rank.
Read the guideLocal Services Ads vs Google Ads: Which Is Better for Home Services?
A plain-English comparison of Google Local Services Ads and regular Google search ads for contractors, and when to use each.
Read guideGoogle Business Profile Tips for Contractors: Rank Higher in Google Maps
Simple, rule-following ways to improve your Google Business Profile and win more calls from the Google Maps results.
Read guideHow to Get Your Local Business Recommended by ChatGPT and Google AI
More customers ask AI tools to recommend local businesses. Here’s what those tools look for, and practical steps to improve your chances of being mentioned.
Read guide10 Must-Haves for a Garage Door Company Website
What every garage door repair and installation website needs to rank in local search and turn urgent visitors into same-day calls.
Read guideWhy Your Contractor Website Isn’t Getting Calls (and How to Fix It)
Getting visitors but no calls? These are the most common reasons home service websites fail to convert, with simple fixes for each one.
Read guideFAQ
Questions about our guides
Who writes these guides?
The DivExperts team, based on our experience building more than 1,000 websites for local service businesses.
How often do you publish new guides?
We add new guides regularly on websites, local SEO, Google Ads and AI search for home service businesses.
Can I suggest a topic?
Yes. Send us a message on WhatsApp or email with the question you’d like answered.
Can you implement these tips for me?
Yes. If you’d rather not do it yourself, we can handle it for you. Start with a free website review.
Are these guides only for US businesses?
Most advice applies to any local business, though some details, like Local Services Ads availability, vary by country.
Want us to fix this for you?
Get a free video review of your website. We’ll show you what’s costing you calls and how to fix it.