For many home service businesses, more calls come from Google Maps than from the website itself. Your Google Business Profile is free, and small improvements can make a real difference. Here’s what to focus on.
Choose the right primary category
Your primary category is one of the strongest signals for Maps rankings. Pick the one that best matches your main service, for example “Garage door supplier” or “Roofing contractor”. Add secondary categories only for services you genuinely offer.
Use your real business name
Adding keywords or city names to your business name can get your profile suspended. Use the name on your signage and paperwork.
Set up service areas correctly
If you visit customers rather than having them come to you, hide your address and set your service areas instead. Your profile still needs to be verified at a real location you operate from.
Fill in your services
Add every service you offer with a short description. This helps Google understand what you do and match you to more searches.
Post real photos regularly
Upload photos of recent jobs, your team and your vehicles. Fresh, real photos show you’re active and help customers trust you.
Ask for reviews after every job
The best time to ask is right after a job goes well. Send a text with a direct link to your review form. Reply to every review, good or bad, politely and professionally.
Publish posts
Share offers, seasonal tips and recent projects. Posts keep your profile active and give customers more reasons to call.
Answer questions
Add common questions and answers to your profile, such as whether you offer same-day service or free estimates.
Link it to a strong website
Your profile and website work together. A fast site with clear service pages supports your Maps rankings.
Need a hand? We offer Google Business Profile management for home service businesses.