You paid for a website, people are visiting it, but the phone isn’t ringing. This is the most common problem we see when home service owners send us their site for review. The good news: the causes are almost always the same few issues, and most are quick to fix.
1. Your phone number is hard to find on mobile
Most people looking for a garage door company, roofer or locksmith are on their phone. If they have to scroll or hunt for your number, many will hit “back” and call the next result.
Fix: put a large click-to-call button in the header and keep it visible as visitors scroll. Test it yourself: open your site on your phone and time how long it takes to start a call. It should be under two seconds.
2. The site is slow
Heavy page builders, huge images and too many plugins make many contractor sites take five seconds or more to load on mobile data. Visitors with an urgent problem won’t wait.
Fix: compress and resize images, remove plugins you don’t use, use good hosting with caching, and check your site with Google PageSpeed Insights. Aim for a mobile load time of around two seconds.
3. One page tries to cover every service
A single “Services” page listing everything you do can’t rank for specific searches like “broken garage door spring” or “roof leak repair”. It also doesn’t reassure visitors that you handle their exact problem.
Fix: create a separate page for each main service, with details, photos, common questions and a call button.
4. No proof that you’re real and reliable
Stock photos and generic text make a business look like every other result, or worse, like a lead-generation site. Homeowners want to see who will show up at their door.
Fix: use real photos of your team, trucks and jobs. Show your license and insurance, your Google rating and a few recent reviews near the top of the page.
5. Forms that don’t work
We regularly find contact forms that stopped sending emails months ago, usually after a hosting change or plugin update. The owner thinks nobody is filling them in.
Fix: send yourself a test form submission every month, and set up proper email delivery (SMTP) so form emails don’t land in spam.
6. You don’t know where calls come from
Without call tracking, you can’t tell whether calls come from Google Maps, your website, ads or referrals, so you can’t improve what works.
Fix: add call tracking and form tracking in Google Analytics 4. Even a simple setup will show which pages and channels actually bring jobs.
Quick checklist
- Click-to-call visible on every page on mobile
- Mobile load time around two seconds
- A dedicated page for each main service
- Real photos, license, insurance and reviews near the top
- Forms tested monthly
- Calls and forms tracked
Not sure how your site scores? Request a free website review and we’ll record a short video showing exactly what to fix first.